O’Reilly Media is an internationally recognized, multi-faceted media company that has played a seminal role in the Internet revolution. Through its books, events, online training courses, webcasts, and evangelism, O’Reilly has educated a generation of technologists and entrepreneurs and shaped the dialogue about the future direction of the industry. The company has played an enormous role in the evolution and adoption of the World Wide Web, open source software, big data, and the Maker movement.
Wydawnictwo O'Reilly Media - ebooki
Tytuły książek wydawnictwa: O'Reilly Media
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Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine o- ePub + Mobi pkt
(203,15 zł najniższa cena z 30 dni)
211.65 zł
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Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you’ll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experi- ePub + Mobi pkt
(83,98 zł najniższa cena z 30 dni)
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Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google’s advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns- ePub + Mobi pkt
(46,74 zł najniższa cena z 30 dni)
50.91 zł
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Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy—not just to improve your site’s search rankings, but to attract the right people and increase your conversion rate.Learn how to measure, test,- ePub + Mobi pkt
(79,02 zł najniższa cena z 30 dni)
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Behind Google's deceptively simple interface is immense power for both market and competitive research—if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google's powerful search-refinement features, so you can quickly find the s- ePub + Mobi pkt
(22,74 zł najniższa cena z 30 dni)
33.92 zł
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This concise introduction to Sphinx shows you how to use this free software to index an enormous number of documents and provide fast results to both simple and complex searches. Written by the creator of Sphinx, this authoritative book is short and to the point.Understand the particular way Sphinx conducts searchesInstall and configure Sphinx, and- ePub + Mobi pkt
(72,24 zł najniższa cena z 30 dni)
76.42 zł
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How do you turn website visitors into customers?Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor- ePub + Mobi pkt
(101,15 zł najniższa cena z 30 dni)
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Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have b- ePub + Mobi pkt
(56,94 zł najniższa cena z 30 dni)
92.65 zł
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With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular h- ePub + Mobi pkt
(101,15 zł najniższa cena z 30 dni)
109.65 zł
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How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to- ePub + Mobi pkt
(89,87 zł najniższa cena z 30 dni)
135.15 zł
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Successful software depends as much on scrupulous testing as it does on solid architecture or elegant code. But testing is not a routine process, it's a constant exploration of methods and an evolution of good ideas. Beautiful Testing offers 23 essays from 27 leading testers and developers that illustrate the qualities and techniques that make test- ePub + Mobi pkt
(143,65 zł najniższa cena z 30 dni)
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SEO--short for Search Engine Optimization--is the art, craft, and science of driving web traffic to web sites. Web traffic is food, drink, and oxygen--in short, life itself--to any web-based business. Whether your web site depends on broad, general traffic, or high-quality, targeted traffic, this PDF has the tools and information you need to draw m- ePub + Mobi pkt
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When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed t- ePub + Mobi pkt
(56,94 zł najniższa cena z 30 dni)
92.65 zł
109.00 zł(-15%)