Pabini Gabriel-Petit is the founder, publisher, and editor-in-chief of UXMatters. With more than 20 years working in User Experience at companies such as Google, Cisco, WebEx, and Apple, among others, Pabini now provides UX strategy and design consulting services through her Silicon Valley company, Strategic UX. She is passionate about creating great user experiences that meet users' needs and get business results. A thought leader in the UX community, Pabini was a Founding Director of the Interaction Design Association (IxDA).