Growth Product Manager's Handbook. Winning strategies and frameworks for driving user acquisition, retention, and optimizing metrics Eve Chen
(ebook)
(audiobook)
(audiobook)
- Autor:
- Eve Chen
- Serie wydawnicze:
- Practical
- Wydawnictwo:
- Packt Publishing
- Ocena:
- Stron:
- 292
- Dostępne formaty:
-
PDFePub
Opis
książki
:
Growth Product Manager's Handbook. Winning strategies and frameworks for driving user acquisition, retention, and optimizing metrics
In the dynamic landscape of modern product management, professionals face a myriad of challenges, spanning customer acquisition, monetization, user retention, competition, and technical expertise. To overcome these hurdles, this book crystalizes growth strategies that revolve around harnessing the power of data, experimentation, and user insights to drive growth for a product.
This handbook serves as your guide to exploring the essential growth product management models and their applications in various contexts, unveiling their role in enhancing revenue performance and customer retention. Along the way, actionable steps will steer you in implementing these models while helping you better understand your users, experiment with new features and marketing strategies, and measure the impact of your efforts, ultimately guiding you to achieve your customer retention and lifetime customer goals.
By the end of this book, you’ll have gained advanced insights into growth product management, models, and growth strategies, and when and how to use them to achieve customer-for-life goals and optimized revenue performance.
This handbook serves as your guide to exploring the essential growth product management models and their applications in various contexts, unveiling their role in enhancing revenue performance and customer retention. Along the way, actionable steps will steer you in implementing these models while helping you better understand your users, experiment with new features and marketing strategies, and measure the impact of your efforts, ultimately guiding you to achieve your customer retention and lifetime customer goals.
By the end of this book, you’ll have gained advanced insights into growth product management, models, and growth strategies, and when and how to use them to achieve customer-for-life goals and optimized revenue performance.
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Szczegóły książki
- Tytuł oryginału:
- Growth Product Manager's Handbook. Winning strategies and frameworks for driving user acquisition, retention, and optimizing metrics
- ISBN Ebooka:
- 978-18-376-3461-3, 9781837634613
- Data wydania ebooka :
-
2024-01-30
Data wydania ebooka często jest dniem wprowadzenia tytułu do sprzedaży i może nie być równoznaczna
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- Język publikacji:
- angielski
- Rozmiar pliku Pdf:
- 1.8MB
- Rozmiar pliku ePub:
- 2.1MB
- Zgłoś erratę
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