Designing the Human Business. Leveraging Design Thinking to craft powerful and innovative business models Anthony Mills
(ebook)
(audiobook)
(audiobook)
- Autor:
- Anthony Mills
- Serie wydawnicze:
- Practical
- Wydawnictwo:
- Packt Publishing
- Ocena:
- Stron:
- 530
- Dostępne formaty:
-
PDFePub
Opis
książki
:
Designing the Human Business. Leveraging Design Thinking to craft powerful and innovative business models
Globally, 275,000 new business ventures get launched every single day, and ninety percent of them fail. One of the most fundamental reasons for that is that they don’t solve a real market problem that a real market population has, in a way that resonates with that market and sells their solution. Consequently, they struggle to gain traction and attain scale.
In this book, you’ll learn what business models are. Additionally, you’ll find out what business model innovation is and, ultimately, how to use Design Thinking to identify not just a winning value proposition but also bring that value proposition to the market in a way that resonates with customers. In doing so, you’ll be able to unlock maximum value for your business, allowing it to attain maximum scale through growing waves of adopters.
By the end of this book, you’ll understand what you need to do to uncover your target markets’ ‘reason to buy’, as well as how to wrap a winning business model around that reason so that your business can gain traction and achieve scale.
In this book, you’ll learn what business models are. Additionally, you’ll find out what business model innovation is and, ultimately, how to use Design Thinking to identify not just a winning value proposition but also bring that value proposition to the market in a way that resonates with customers. In doing so, you’ll be able to unlock maximum value for your business, allowing it to attain maximum scale through growing waves of adopters.
By the end of this book, you’ll understand what you need to do to uncover your target markets’ ‘reason to buy’, as well as how to wrap a winning business model around that reason so that your business can gain traction and achieve scale.
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Szczegóły książki
- Tytuł oryginału:
- Designing the Human Business. Leveraging Design Thinking to craft powerful and innovative business models
- ISBN Ebooka:
- 978-18-350-8729-9, 9781835087299
- Data wydania ebooka :
-
2024-10-30
Data wydania ebooka często jest dniem wprowadzenia tytułu do sprzedaży i może nie być równoznaczna
z datą wydania książki papierowej. Dodatkowe informacje możesz znaleźć w darmowym fragmencie.
Jeśli masz wątpliwości skontaktuj się z nami sklep@helion.pl.
- Język publikacji:
- 1
- Rozmiar pliku Pdf:
- 11.9MB
- Rozmiar pliku ePub:
- 12.9MB
- Zgłoś erratę
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