Rui Madeira is a computational designer, educator, and founder of the interaction design studio Estudio Ruim. He has been exploring and creating unique and engaging interactive experiences for cultural, artistic, and commercial purposes. His works are born from the intersection of several disciplines including illustration, animation, and interaction design. By using programming languages as the main building blocks for his works, he builds specific and adaptive systems that break apart from the limitations of traditional tools. He has participated in several projects, both collaborative and solo, including interactive performances and concerts, generative visuals for print and motion graphics, mobile applications, interactive installations, and video mapping. He has collaborated for several institutions including the London College of Fashion, Belém Cultural Center, Pavillion of Knowledge, Portuguese Foundation of Communications, Moda Lisboa, National Ballet of Portugal, and the Monstra Animation Festival