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    From Voices to Results - Voice of Customer Questions, Tools and Analysis. Proven techniques for understanding and engaging with your customers Robert Coppenhaver

    (ebook) (audiobook) (audiobook) Książka w języku 1
    From Voices to Results - Voice of Customer Questions, Tools and Analysis. Proven techniques for understanding and engaging with your customers Robert Coppenhaver - okladka książki

    From Voices to Results - Voice of Customer Questions, Tools and Analysis. Proven techniques for understanding and engaging with your customers Robert Coppenhaver - okladka książki

    From Voices to Results - Voice of Customer Questions, Tools and Analysis. Proven techniques for understanding and engaging with your customers Robert Coppenhaver - audiobook MP3

    From Voices to Results - Voice of Customer Questions, Tools and Analysis. Proven techniques for understanding and engaging with your customers Robert Coppenhaver - audiobook CD

    Autor:
    Robert Coppenhaver
    Wydawnictwo:
    Packt Publishing (Z chęcią przeczytam książkę w języku polskim)
    Ocena:
    Bądź pierwszym, który oceni tę książkę
    Stron:
    218
    Dostępne formaty:
         PDF
         ePub
         Mobi
    Voice of Customer (VoC) is one of the most popular forms of market research that combines both quantitative and qualitative methods. This book is about developing a deeper knowledge of your customers and understanding their articulated and unarticulated needs. Doing so requires engaging with customers in a meaningful and substantive way – something that is becoming more and more important with the rise of the increasingly connected world.
    This book gives you a framework to understand what products and features your customers need, or will need in the future. It provides the tools to conduct a VoC program and suggests how to take the customer input and turn it into successful products. This book also explains how to position and price your products in the market, and demonstrates ROI to the management team to get your product development funded.
    By the end of this book, you will have a thorough understanding of the relevant stages of a VoC project. It will show you how to devise an effective plan, direct the project to their objectives, and then how to collect the voice of the customer, with examples and templates for interviewing and surveying them.

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    O autorze książki

    Robert Coppenhaver is a product management/marketing professional and is the founder of 5P Marketing, LLC. During Robert's career, he has trained marketing and product management professionals in organizations such as Honeywell, TDK-Lambda, and was adjunct faculty for Marketing in Cleveland OH. He is a proponent of using Voice of the Customer to create organizational value, and has personally been responsible for over $1B in incremental revenue in organizations deploying VoC best practices.

    Packt Publishing - inne książki

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