Wydawnictwo O'Reilly Media - ebooki
Tytuły książek wydawnictwa: O'Reilly Media
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Many analysts are too concerned with tools and techniques for cleansing, modeling, and visualizing datasets and not concerned enough with asking the right questions. In this practical guide, data strategy consultant Max Shron shows you how to put the why before the how, through an often-overlooked set of analytical skills.Thinking with Data helps y-
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(59,94 zł najniższa cena z 30 dni)
84.92 zł
99.90 zł(-15%) -
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"Companies with a stake in the technology industry or that have staked on the Internet (ala Google or Amazon or any of the thousands of small ecommerce companies around the world) are likely to pluck multiple nuggets of wisdom from her book."-- Heather Clancy, business journalistWhat technologies do we need to solve the complex environmental, econo
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(56,99 zł najniższa cena z 30 dni)
80.73 zł
94.99 zł(-15%) -
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Over the past two decades, the booming ecommerce and fintech industries have become a breeding ground for fraud. Organizations that conduct business online are constantly engaged in a cat-and-mouse game with these invaders. In this practical book, Gilit Saporta and Shoshana Maraney draw on their fraud-fighting experience to provide best practices,
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(119,40 zł najniższa cena z 30 dni)
169.14 zł
199.00 zł(-15%) -
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Generative AI has brought artificial intelligence into the mainstream. The natural language capabilities of this technology provide digital marketers with exciting new ways to use AI in their day-to-day operations. Yet few SEO practitioners understand how to integrate this capability into their business. Using Generative AI for SEO is the first aut
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(83,40 zł najniższa cena z 30 dni)
118.15 zł
139.00 zł(-15%) -
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Answer engines like ChatGPT are changing how people search for information. Instead of returning lists of web pages, these systems provide direct answers, sourced from content they can confidently access and interpret. As a result, clicks from traditional SEO efforts continue to decline, making it clear a new approach is needed.This book introduces
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(160,65 zł najniższa cena z 30 dni)
169.14 zł
199.00 zł(-15%) -
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It's not the map. It's the mapping. Organizations struggle to improve customer experiences when they focus on internal processes over people's needs. Visualizing experiences helps teams gain an outside-in view of the business, but maps alone don't provide magic answers. The real value is in mapping as a process: the conversations, analysis, and act
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(160,65 zł najniższa cena z 30 dni)
169.14 zł
199.00 zł(-15%) -
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Whether you're just starting your Salesforce journey, planning a career shift, or simply curious about the world of cloud computing and customer relationship management (CRM), this practical book is the source you need. Packed with foundational knowledge and practical insights, the Salesforce Certified Administrator Study Guide helps you understand
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(113,40 zł najniższa cena z 30 dni)
160.65 zł
189.00 zł(-15%) -
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Whether it's to adhere to regulations, access markets by meeting specific standards, or devise data analytics and AI strategies, companies today are busy implementing metadata repositories—metadata tools about the data, information, and knowledge in your company. Until now, most of these repositories have been implemented in isolation from on
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(161,40 zł najniższa cena z 30 dni)
228.65 zł
269.00 zł(-15%) -
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Learn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud platform. This practical book provides a comprehensive overview that shows architects, administrators, developers, data engineers, and marketers how to ingest, store, and manage real-time customer data.Author Joyce Kay Avila demonstrates how to
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(143,40 zł najniższa cena z 30 dni)
203.15 zł
239.00 zł(-15%) -
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In today's fast-paced world, more and more organizations require rapid application development with reduced development costs and increased productivity. This practical guide shows application developers how to use PowerApps, Microsoft's no-code/low-code application framework that helps developers speed up development, modernize business processes,
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(119,40 zł najniższa cena z 30 dni)
169.14 zł
199.00 zł(-15%) -
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Augmented Analytics isn't just another book on data and analytics; it's a holistic resource for reimagining the way your entire organization interacts with information to become insight-driven.Moving beyond traditional, limited ways of making sense of data, Augmented Analytics provides a dynamic, actionable strategy for improving your organization'
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(119,40 zł najniższa cena z 30 dni)
169.14 zł
199.00 zł(-15%) -
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Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction.This book shows you how to validate your initial idea, find the right customers, decide what to build, how to mone
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(83,40 zł najniższa cena z 30 dni)
118.15 zł
139.00 zł(-15%) -
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Analytics projects are frequently long, drawn-out affairs, requiring multiple teams and skills to clean, join, and eventually turn data into analysis for timely decision-making. Alteryx Designer changes all of that. With this low-code, self-service, drag-and-drop workflow platform, new and experienced data and business analysts can deliver results
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(161,40 zł najniższa cena z 30 dni)
228.65 zł
269.00 zł(-15%) -
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Once renowned as a customer relationship management tool, Salesforce has evolved into a cloud-first application and capability ecosystem. With dedicated components for tasks such as middleware, big data, reporting, ETL, data loading, and API orchestration, Salesforce has become more prevalent in modern architectures.This concise yet comprehensive g
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(113,40 zł najniższa cena z 30 dni)
160.65 zł
189.00 zł(-15%) -
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Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine o
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(131,40 zł najniższa cena z 30 dni)
186.15 zł
219.00 zł(-15%) -
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Data has been a missing part of most academic curriculums for a long time, and we're all being affected. During challenging times, creating a data-informed culture can help you pivot quickly or prevent expensive missteps. Developing a data curious organization will take advantage of the burgeoning data resources available as a result of increasing
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(95,40 zł najniższa cena z 30 dni)
135.15 zł
159.00 zł(-15%) -
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Decision intelligence (DI) has been widely named as a top technology trend for several years, and Gartner reports that more than a third of large organizations are adopting it. Some even say that DI is the next step in the evolution of AI. Many software vendors offer DI solutions today, as they help organizations implement their evidence-based or d
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(131,40 zł najniższa cena z 30 dni)
186.15 zł
219.00 zł(-15%) -
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Effective, repeatable, and insightful analytics are key to ROI in customer relationship management systems. Many organizations, however, lack the automated reporting tools they need to run their businesses and instead choose to massage the data in Excel. But there's a better way. Salesforce's standard reporting tools provide a rich set of features
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(131,40 zł najniższa cena z 30 dni)
186.15 zł
219.00 zł(-15%) -
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Over the past 10 years, data analytics and data visualization have become essential components of an enterprise information strategy. And yet, the adoption of data analytics has remained remarkably static, reaching no more than 30% of potential users. This book explores the most important techniques for taking that adoption further: embedding analy
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(119,40 zł najniższa cena z 30 dni)
169.14 zł
199.00 zł(-15%) -
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Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Because rather than simply report what has happened, GA4's new cloud integrations enable more data activation—linking online and offline data across all your streams to provide end-to-end marketing data. This practical book prepares you for the fut
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(119,40 zł najniższa cena z 30 dni)
169.14 zł
199.00 zł(-15%) -
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Data is a fantastic raw resource for powering change in an organization, but all too often the people working in those organizations don't have the necessary skills to communicate with data effectively. With this practical book, subject matter experts will learn ways to develop strong, persuasive points when presenting data to different groups in t
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(143,40 zł najniższa cena z 30 dni)
203.15 zł
239.00 zł(-15%) -
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Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the causes of these problems because they're too focused on processes. This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insig
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(113,40 zł najniższa cena z 30 dni)
160.65 zł
189.00 zł(-15%) -
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Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, Aras Bilgen, C. Todd Lombardo, and Michael Connors demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, chea
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(101,40 zł najniższa cena z 30 dni)
143.65 zł
169.00 zł(-15%) -
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While several market-leading companies have successfully transformed their business models by following data- and AI-driven paths, the vast majority have yet to reap the benefits. How can your business and analytics units gain a competitive advantage by capturing the full potential of this predictive revolution? This practical guide presents a batt
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(143,40 zł najniższa cena z 30 dni)
203.15 zł
239.00 zł(-15%) -
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How can you use data in a way that protects individual privacy but still provides useful and meaningful analytics? With this practical book, data architects and engineers will learn how to establish and integrate secure, repeatable anonymization processes into their data flows and analytics in a sustainable manner.Luk Arbuckle and Khaled El Emam fr
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(101,40 zł najniższa cena z 30 dni)
143.65 zł
169.00 zł(-15%) -
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If you’re striving to make products and services that your customers will love, then you’ll need a customer-driven organization. As companies transform their businesses to meet the demands of the digital age, they find themselves grappling with uniquely human challenges. Organizational knowledge becomes siloed, employees move to safegua
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(101,40 zł najniższa cena z 30 dni)
143.65 zł
169.00 zł(-15%) -
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How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy tas
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(95,40 zł najniższa cena z 30 dni)
135.15 zł
159.00 zł(-15%) -
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Is your organization prepared for the next paradigm of customer experience, or will you be left behind? This practical book will make you a winner in a market driven by experience, enabling you to develop desirable offerings and standout service to attract loyal customers.Author Simon Clatworthy shows you how to transform your organization into one
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(101,40 zł najniższa cena z 30 dni)
143.65 zł
169.00 zł(-15%) -
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Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help.This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspirin
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(83,40 zł najniższa cena z 30 dni)
118.15 zł
139.00 zł(-15%) -
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Mine the rich data tucked away in popular social websites such as Twitter, Facebook, LinkedIn, and Instagram. With the third edition of this popular guide, data scientists, analysts, and programmers will learn how to glean insights from social media—including who’s connecting with whom, what they’re talking about, and where they&#
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(101,40 zł najniższa cena z 30 dni)
143.65 zł
169.00 zł(-15%) -
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Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates t
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(50,99 zł najniższa cena z 30 dni)
72.24 zł
84.99 zł(-15%) -
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Your new product is ready to launch and you’re itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You’ll learn how to produce and manage powerful content pieces that speak directly t
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(71,40 zł najniższa cena z 30 dni)
101.15 zł
119.00 zł(-15%) -
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Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you’ll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experi
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(83,40 zł najniższa cena z 30 dni)
118.15 zł
139.00 zł(-15%) -
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If you want to convince your organization to conduct a web performance upgrade, this concise book will strengthen your case. Drawing upon her many years of web performance research, author Tammy Everts uses cases studies and other data to explain how web page speed and availability affect a host of business metrics. You’ll also learn how our
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(41,94 zł najniższa cena z 30 dni)
59.42 zł
69.90 zł(-15%) -
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What do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture. This practical book shows you how true data-drivenness involves processes that require genuine buy-in across your company, from analysts and management
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(77,40 zł najniższa cena z 30 dni)
109.65 zł
129.00 zł(-15%) -
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Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business. Written by three experts from the field,
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(71,40 zł najniższa cena z 30 dni)
101.15 zł
119.00 zł(-15%) -
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Succeeding with data isn’t just a matter of putting Hadoop in your machine room, or hiring some physicists with crazy math skills. It requires you to develop a data culture that involves people throughout the organization. In this O’Reilly report, DJ Patil and Hilary Mason outline the steps you need to take if your company is to be trul
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Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help.This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspirin
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ebook
(59,94 zł najniższa cena z 30 dni)
84.92 zł
99.90 zł(-15%) -
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Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can’t control the conversations, you can influence them. This book will teach you how.If mismanaged, social media can create more noise than signal. It can be a time and energy suck—for you a
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(77,40 zł najniższa cena z 30 dni)
109.65 zł
129.00 zł(-15%) -
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Implementing the Zendesk customer service software as part of your company’s operations can be time-consuming, but with the best practices and advice in this hands-on guide, you can shorten the procedure considerably. You’ll learn the purpose, benefits, and pitfalls of each Zendesk feature, with examples of how to configure it to match
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(56,99 zł najniższa cena z 30 dni)
80.73 zł
94.99 zł(-15%) -
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New information technologies (IT) hold the promise of better health in a world increasingly coping with chronic illness. The miniaturization of ever-more powerful sensing devices, along with the collection, analysis, and sharing of data, support activities in homes and clinics that let patients have a greater role in their own health care.This arti
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You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questi
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(47,94 zł najniższa cena z 30 dni)
67.92 zł
79.90 zł(-15%) -
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Updated as of August 2014, this practical book will demonstrate proven methods for anonymizing health data to help your organization share meaningful datasets, without exposing patient identity. Leading experts Khaled El Emam and Luk Arbuckle walk you through a risk-based methodology, using case studies from their efforts to de-identify hundreds of
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(59,94 zł najniższa cena z 30 dni)
84.92 zł
99.90 zł(-15%) -
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Does Big Data represent an existential threat to CIOs? Yes, quite possibly. For the past three decades, corporate CIOs have served primarily as stewards and guardians of IT infrastructure. Big Data -- together with cloud, social and mobile computing -- throws the value of legacy IT infrastructure into question and undermines the traditional authori
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You're sitting on a pile of interesting data. How do you transform that into money? It's easy to focus on the contents of the data itself, and to succumb to the (rather unimaginative) idea of simply collecting and reselling it in raw form. While that's certainly profitable right now, you'd do well to explore other opportunities if you expect to be
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Despite the excitement around "data science," "big data," and "analytics," the ambiguity of these terms has led to poor communication between data scientists and organizations seeking their help. In this report, authors Harlan Harris, Sean Murphy, and Marck Vaisman examine their survey of several hundred data science practitioners in mid-2012, when
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If you've been tasked with building a team to handle risk management for online payments (RMP), this practical introduction provides a framework for choosing the technologies and personnel you need. Author and financial services executive Ohad Samet explains the components of payments risk management, and presents a coherent strategy and operationa
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2012 was quite a year for change in the publishing industry.Throughout the year we used the TOC community site (toc.oreilly.com)to provide insightful analysis of the latest industry developments.And since ours is a community site, the articles we publish aren'tjust from the TOC team; we also feature perspectives from many of thetop innovators and p
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What are your organization’s policies for generating and using huge datasets full of personal information? This book examines ethical questions raised by the big data phenomenon, and explains why enterprises need to reconsider business decisions concerning privacy and identity. Authors Kord Davis and Doug Patterson provide methods and techniq
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(29,94 zł najniższa cena z 30 dni)
42.42 zł
49.90 zł(-15%) -
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Would you like to integrate Google+ with an existing website, or build your own social application on the platform? Developing with Google+ takes you on a tour of the Google+ APIs, with lots of concrete examples and hands-on projects. You’ll learn how to take advantage of Google+ social plug-ins, communicate programmatically with Google+ over
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(38,99 zł najniższa cena z 30 dni)
55.24 zł
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Organize a Civic Apps Competition (CAC) in your city. This practical guide provides best practices for each phase of the process, based largely on the authors’ firsthand experience planning and managing Apps for Metro Chicago (A4MC). You’ll learn everything from setting goals and creating a budget to running the competition and measurin
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(20,94 zł najniższa cena z 30 dni)
29.67 zł
34.90 zł(-15%) -
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When you combine the sheer scale and range of digital information now available with a journalist’s "nose for news" and her ability to tell a compelling story, a new world of possibility opens up. With The Data Journalism Handbook, you’ll explore the potential, limits, and applied uses of this new and fascinating field.This valuable han
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(29,94 zł najniższa cena z 30 dni)
42.42 zł
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Online communities provide a wide range of opportunities for supporting a cause, marketing a product or service, or building open source software. The Art of Community helps you recruit members, motivate them, and manage them as active participants. Author Jono Bacon offers experiences and observations from his 14-year effort to build and manage co
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(83,40 zł najniższa cena z 30 dni)
118.15 zł
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In the past few years, we’ve seen many data products based on predictive modeling. These products range from weather forecasting to recommendation engines like Amazon's. Prediction technology can be interesting and mathematically elegant, but we need to take the next step: going from recommendations to products that can produce optimal strate
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As we move into an era of unprecedented volumes of data and computing power, the benefits aren't for business alone. Data can help citizens access government, hold it accountable and build new services to help themselves. Simply making data available is not sufficient. The use of data for the public good is being driven by a distributed community o
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"OK. I’ve got my Twitter account…now what can I do with it?" Sound familiar? #tweetsmart provides the answer with 25 creative projects to help your business, cause, or organization grow. But this isn’t just another social media marketing book—it’s the anti-marketing how-to community-engagement book.Twitter is not a mar
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(41,94 zł najniższa cena z 30 dni)
59.42 zł
69.90 zł(-15%) -
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The Best of TOC New York 2012The acceleration of change and innovation in the publishing industry today is dizzying, and the pace can be overwhelming. At O’Reilly’s TOC New York Conference in February 2012, practitioners and executives from the publishing and tech industries joined together to navigate the ongoing transformation. With t
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If you want to gain more control over your social networking activities with Google+, this jargon-free guide helps you quickly master the ins and outs of the site. Learn how to organize your contacts, hold video chats with as many as ten people, and determine exactly who may learn what about you. With this book, you’ll navigate Google+ with e
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(29,94 zł najniższa cena z 30 dni)
42.42 zł
49.90 zł(-15%) -
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Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google’s advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns
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(29,94 zł najniższa cena z 30 dni)
42.42 zł
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The ground beneath the book publishing industry dramatically shifted in 2007, the year the Kindle and the iPhone debuted. Widespread consumer demand for these and other devices has brought the pace of digital change in book publishing from "it might happen sometime" to "it’s happening right now"—and it is happening faster than anyone pr
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(50,99 zł najniższa cena z 30 dni)
72.24 zł
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Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy—not just to improve your site’s search rankings, but to attract the right people and increase your conversion rate.Learn how to measure, test,
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(77,40 zł najniższa cena z 30 dni)
109.65 zł
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This collection of articles and blog entries is representative of the full spectrum of commerce-related content we’ve published on PayPal’s Developer Network over the past year. You will find tutorials and quick reference pieces for developers. With the creation of x.commerce we have expanded our coverage to address the needs of eBay a
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Does your startup rely on social network analysis? This concise guide provides a statistical framework to help you identify social processes hidden among the tons of data now available.Social network analysis (SNA) is a discipline that predates Facebook and Twitter by 30 years. Through expert SNA researchers, you'll learn concepts and techniques fo
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(47,94 zł najniższa cena z 30 dni)
67.92 zł
79.90 zł(-15%) -
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This report examines the important shifts in data products. Drawing from diverse examples, including iTunes, Google's self-driving car, and patient monitoring, author Mike Loukides explores the "disappearance" of data, the power of combining data, and the difference between discovery and recommendation. Looking ahead, the analysis finds the real ch
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In the crowded field of customer relationship management (CRM) systems, SugarCRM stands out—not only for its modular design, but also for the ease with which you can develop, customize, and extend your CRM applications. This concise book provides a thorough overview of the development tools and APIs available in SugarCRM 6.2, showing both dev
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(23,94 zł najniższa cena z 30 dni)
33.92 zł
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Behind Google's deceptively simple interface is immense power for both market and competitive research—if you know how to use it well. Sure, basic searches are easy, but complex searches require specialized skills. This concise book takes you through the full range of Google's powerful search-refinement features, so you can quickly find the s
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(20,94 zł najniższa cena z 30 dni)
29.67 zł
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How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges.
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(38,99 zł najniższa cena z 30 dni)
55.24 zł
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How do you turn website visitors into customers?Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor
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(65,40 zł najniższa cena z 30 dni)
92.65 zł
109.00 zł(-15%) -
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How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a g
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(56,99 zł najniższa cena z 30 dni)
80.73 zł
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Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have b
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(56,99 zł najniższa cena z 30 dni)
80.73 zł
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To be a success, a website has to attract-and keep--visitors. This Mini Missing Manual shows you how to attract new and return visitors and use the power of keywords and Web search engines to rise up in the rankings of search results. You'll also learn how to use a powerful-and free--service that tracks visitor activity on your site so you know whi
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(11,94 zł najniższa cena z 30 dni)
16.92 zł
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With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular h
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(65,40 zł najniższa cena z 30 dni)
92.65 zł
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Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. T
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How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to
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118.15 zł
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Ever since we first introduced the term Web 2.0, people have been asking, What ™s next? Assuming that Web 2.0 was meant to be a kind of software version number (rather than a statement about the second coming of the Web after the dotcom bust), we ™re constantly asked about Web 3.0. Is it the semantic web? The sentien
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Building a web application that attracts and retains regular visitors is tricky enough, but creating a social application that encourages visitors to interact with one another requires careful planning. This book provides practical solutions to the tough questions you'll face when building an effective community site -- one that makes visitors feel
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Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent th
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67.92 zł
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Book publishers have long used free content as part of their marketing and selling efforts, with the vast majority of free content distributed in printed form. Digital distribution of free material, either intentional or via unauthorized availability through peer-to-peer sites and other Web outlets, offers a fast and expansive connection to consume
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330.65 zł
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Want to make a splash on YouTube? Even go viral? You've come to the right place. This book is written by two veteran 'Tubers who live their art and know what they're talking about -- especially Alan Lastufka, a.k.a. "fallofautumndistro," who has over 13,000 YouTube subscribers and over 4 million views. Alan and co-author Michael W. Dean show you ho
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80.73 zł
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Wouldn't it be great if there were a statistics book that made histograms, probability distributions, and chi square analysis more enjoyable than going to the dentist? Head First Statistics brings this typically dry subject to life, teaching you everything you want and need to know about statistics through engaging, interactive, and thought-provoki
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135.15 zł
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"We the Media, has become something of a bible for those who believe the online medium will change journalism for the better." -Financial Times Big Media has lost its monopoly on the news, thanks to the Internet. Now that it's possible to publish in real time to a worldwide audience, a new breed of grassroots journalists are taking the news into t
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46.74 zł
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Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success.This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of webs
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109.65 zł
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Everyone knows that Google lets you search billions of web pages. But few people realize that Google also gives you hundreds of cool ways to organize and play with information. Since we released the last edition of this bestselling book, Google has added many new features and services to its expanding universe: Google Earth, Google Talk, Google Map
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(47,94 zł najniższa cena z 30 dni)
67.92 zł
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SEO--short for Search Engine Optimization--is the art, craft, and science of driving web traffic to web sites. Web traffic is food, drink, and oxygen--in short, life itself--to any web-based business. Whether your web site depends on broad, general traffic, or high-quality, targeted traffic, this PDF has the tools and information you need to draw m
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33.92 zł
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Google.com is one of the most popular sites on the Internet and is used around the world by millions of people every day. Sure, you know how to "Google it" when you're searching for something--anything!--on the Web. It's plenty fast and easy to use. But did you know how much more you could achieve with the world's best search engine by clicking bey
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(47,94 zł najniższa cena z 30 dni)
67.92 zł
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The total number of web pages today has been estimated at over 3 billion, spanning millions of individual websites. Not surprisingly, there is tremendous pressure on web developers and designers to remain current with the latest technologies. The Web Site Cookbook from O'Reilly covers all the essential skills that you need to create engaging, visit
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(77,40 zł najniższa cena z 30 dni)
109.65 zł
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When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed t
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(56,99 zł najniższa cena z 30 dni)
80.73 zł
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How do you find your way in an age of information overload? How can you filter streams of complex information to pull out only what you want? Why does it matter how information is structured when Google seems to magically bring up the right answer to your questions? What does it mean to be "findable" in this day and age? This eye-opening new book
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(56,99 zł najniższa cena z 30 dni)
80.73 zł
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In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure its effectiveness? That's why every business is desperate for feedback on their site's visitors: Who are they? Why do they visit? What information or
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(47,94 zł najniższa cena z 30 dni)
67.92 zł
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If you've bought or sold items through eBay, or through hundreds of other online sites, then you're familiar with PayPal, the online payment service. With PayPal, a valid email address, and a credit card or bank account, you can easily send and receive payments online. Not a bank or financial institution itself, PayPal describes its service as one
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67.92 zł
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