The Experience-Centric Organization. How to Win Through Customer Experience
- Wydawnictwo:
- O'Reilly Media
- Ocena:
- Stron:
- 268
- Dostępne formaty:
-
ePubMobi
Opis
książki
:
The Experience-Centric Organization. How to Win Through Customer Experience
Is your organization prepared for the next paradigm of customer experience, or will you be left behind? This practical book will make you a winner in a market driven by experience, enabling you to develop desirable offerings and standout service to attract loyal customers.
Author Simon Clatworthy shows you how to transform your organization into one that aligns your customers’ experiential journey with platforms, organizational structures, and strategic alliances. Rather than treat customer experience as an add-on to product and service design, you’ll discover how experience-centricity can drive the whole organization.
- Learn the five steps necessary to transform into an experience-centric organization
- Explore the underlying structure needed to design and deliver memorable experiences
- Understand how customers and clients experience products and services
- Develop experiential DNA as an extension of your brand DNA
- Be proactive by translating cultural trends into experiences
Szczegóły książki
- ISBN Ebooka:
- 978-14-920-4572-4, 9781492045724
- Data wydania ebooka :
-
2019-07-15
Data wydania ebooka często jest dniem wprowadzenia tytułu do sprzedaży i może nie być równoznaczna
z datą wydania książki papierowej. Dodatkowe informacje możesz znaleźć w darmowym fragmencie.
Jeśli masz wątpliwości skontaktuj się z nami sklep@helion.pl.
- Język publikacji:
- angielski
- Rozmiar pliku ePub:
- 46.4MB
- Rozmiar pliku Mobi:
- 73.4MB
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