Wydawnictwo O'Reilly Media - ebooki
Tytuły książek wydawnictwa: O'Reilly Media
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Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this fourth edition prepares digital marketers for 2023 and beyond with updates on SEO tools and new search engine o-
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(131,40 zł najniższa cena z 30 dni)
186.15 zł
219.00 zł(-15%) -
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Mine the rich data tucked away in popular social websites such as Twitter, Facebook, LinkedIn, and Instagram. With the third edition of this popular guide, data scientists, analysts, and programmers will learn how to glean insights from social media—including who’s connecting with whom, what they’re talking about, and where they&#
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(101,40 zł najniższa cena z 30 dni)
143.65 zł
169.00 zł(-15%) -
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Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates t
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(50,99 zł najniższa cena z 30 dni)
72.24 zł
84.99 zł(-15%) -
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Your new product is ready to launch and you’re itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You’ll learn how to produce and manage powerful content pieces that speak directly t
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(71,40 zł najniższa cena z 30 dni)
101.15 zł
119.00 zł(-15%) -
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Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business. Written by three experts from the field,
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(71,40 zł najniższa cena z 30 dni)
101.15 zł
119.00 zł(-15%) -
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Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can’t control the conversations, you can influence them. This book will teach you how.If mismanaged, social media can create more noise than signal. It can be a time and energy suck—for you a
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(77,40 zł najniższa cena z 30 dni)
109.65 zł
129.00 zł(-15%) -
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You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questi
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(47,94 zł najniższa cena z 30 dni)
67.92 zł
79.90 zł(-15%) -
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Would you like to integrate Google+ with an existing website, or build your own social application on the platform? Developing with Google+ takes you on a tour of the Google+ APIs, with lots of concrete examples and hands-on projects. You’ll learn how to take advantage of Google+ social plug-ins, communicate programmatically with Google+ over
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(38,99 zł najniższa cena z 30 dni)
55.24 zł
64.99 zł(-15%) -
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Online communities provide a wide range of opportunities for supporting a cause, marketing a product or service, or building open source software. The Art of Community helps you recruit members, motivate them, and manage them as active participants. Author Jono Bacon offers experiences and observations from his 14-year effort to build and manage co
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(83,40 zł najniższa cena z 30 dni)
118.15 zł
139.00 zł(-15%) -
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"OK. I’ve got my Twitter account…now what can I do with it?" Sound familiar? #tweetsmart provides the answer with 25 creative projects to help your business, cause, or organization grow. But this isn’t just another social media marketing book—it’s the anti-marketing how-to community-engagement book.Twitter is not a mar
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(41,94 zł najniższa cena z 30 dni)
59.42 zł
69.90 zł(-15%) -
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The Best of TOC New York 2012The acceleration of change and innovation in the publishing industry today is dizzying, and the pace can be overwhelming. At O’Reilly’s TOC New York Conference in February 2012, practitioners and executives from the publishing and tech industries joined together to navigate the ongoing transformation. With t
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If you want to gain more control over your social networking activities with Google+, this jargon-free guide helps you quickly master the ins and outs of the site. Learn how to organize your contacts, hold video chats with as many as ten people, and determine exactly who may learn what about you. With this book, you’ll navigate Google+ with e
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(29,94 zł najniższa cena z 30 dni)
42.42 zł
49.90 zł(-15%) -
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Does your startup rely on social network analysis? This concise guide provides a statistical framework to help you identify social processes hidden among the tons of data now available.Social network analysis (SNA) is a discipline that predates Facebook and Twitter by 30 years. Through expert SNA researchers, you'll learn concepts and techniques fo
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(47,94 zł najniższa cena z 30 dni)
67.92 zł
79.90 zł(-15%) -
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How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges.
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(38,99 zł najniższa cena z 30 dni)
55.24 zł
64.99 zł(-15%) -
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How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a g
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(56,99 zł najniższa cena z 30 dni)
80.73 zł
94.99 zł(-15%) -
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Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. T
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(38,99 zł najniższa cena z 30 dni)
55.24 zł
64.99 zł(-15%) -
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How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to
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(83,40 zł najniższa cena z 30 dni)
118.15 zł
139.00 zł(-15%) -
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Ever since we first introduced the term Web 2.0, people have been asking, What ™s next? Assuming that Web 2.0 was meant to be a kind of software version number (rather than a statement about the second coming of the Web after the dotcom bust), we ™re constantly asked about Web 3.0. Is it the semantic web? The sentien
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Building a web application that attracts and retains regular visitors is tricky enough, but creating a social application that encourages visitors to interact with one another requires careful planning. This book provides practical solutions to the tough questions you'll face when building an effective community site -- one that makes visitors feel
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ebook
(65,40 zł najniższa cena z 30 dni)
92.65 zł
109.00 zł(-15%) -
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Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent th
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ebook
(47,94 zł najniższa cena z 30 dni)
67.92 zł
79.90 zł(-15%) -
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Want to make a splash on YouTube? Even go viral? You've come to the right place. This book is written by two veteran 'Tubers who live their art and know what they're talking about -- especially Alan Lastufka, a.k.a. "fallofautumndistro," who has over 13,000 YouTube subscribers and over 4 million views. Alan and co-author Michael W. Dean show you ho
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(56,99 zł najniższa cena z 30 dni)
80.73 zł
94.99 zł(-15%) -
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"We the Media, has become something of a bible for those who believe the online medium will change journalism for the better." -Financial Times Big Media has lost its monopoly on the news, thanks to the Internet. Now that it's possible to publish in real time to a worldwide audience, a new breed of grassroots journalists are taking the news into t
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(32,99 zł najniższa cena z 30 dni)
46.74 zł
54.99 zł(-15%) -
