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Salary surveys worldwide regularly place software architect in the top 10 best jobs, yet no real guide exists to help developers become architects. Until now. This updated edition provides a comprehensive overview of software architecture's many aspects, with five new chapters covering the latest insights from the field. Aspiring and existing archi
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Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates,
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Becoming a tech lead is one of the most challenging transitions in a technical career. You're no longer just writing code; now you're guiding people, aligning teams, and translating strategy into execution. Suddenly, your calendar's packed, Slack is blowing up, and you're still somehow expected to ship code. You're not building systems anymore, you
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Many engineers assume their organization doesn't have an engineering strategy—when in fact, they often do. It just may not be working. In Crafting Engineering Strategy, Will Larson (author of An Elegant Puzzle, Staff Engineer, and The Engineering Executive's Primer) offers a practical, example-rich guide to navigating technical and organizati
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What will you learn from this book?If you're a software developer looking for a quick on-ramp to software architecture, this handy guide is a great place to start. From the authors of Fundamentals of Software Architecture, Head First Software Architecture teaches you how to think architecturally and explores the unique challenges of software archit
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To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs.In this book, Melissa Perri explains
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Whether they're building a startup or scaling an established org, engineering leaders know the real job is keeping chaos under control. In a world of shifting priorities, scarce resources, and rapid change, leadership means embracing the unknown, managing moving targets, and creating clarity where there's none. Sometimes, you're building the plane
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Managing people is difficult wherever you work. But in the tech industry, where management is also a technical discipline, the learning curve can be brutal—especially when there are few tools, texts, and frameworks to help you. In this practical guide, author Camille Fournier (tech lead turned CTO) takes you through each stage in the journey
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Many people think leadership is a higher calling that resides exclusively with a select few who practice and preach big, complex leadership philosophies. But as this practical book reveals, what’s most important for leadership is principled consistency. Time and again, small things done well build trust and respect within a team.Using stories
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For years, companies have rewarded their most effective engineers with management positions. But treating management as the default path for an engineer with leadership ability doesn't serve the industry well--or the engineer. The staff engineer's path allows engineers to contribute at a high level as role models, driving big projects, determining
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The software architect role is evolving. As systems and their interactions with the teams that build, run, and evolve them become more complex, it's often impossible for those playing the traditional architect roles to be everywhere they need to be. There's simply too much architecture to be done, and the situation has reached a breaking point. The
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Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining
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In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With
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In the fast-paced world of software engineering, developing technical skills often takes precedence. However, if you're seeking career advancement, enhancing your technical skills alone is not enough; you also need to deepen your empathy for users—a skill frequently overlooked in traditional engineering roles. Understanding user needs and the
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As an engineering manager, you almost always have someone in your company to turn to for advice: a peer on another team, your manager, or even the head of engineering. But who do you turn to if you're the head of engineering? Engineering executives have a challenging learning curve, and many folks excitedly start their first executive role only to
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Tap into the wisdom of experts to learn what every engineering manager should know. With 97 short and extremely useful tips for engineering managers, you'll discover new approaches to old problems, pick up road-tested best practices, and hone your management skills through sound advice.Managing people is hard, and the industry as a whole is bad at
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Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction.This book shows you how to validate your initial idea, find the right customers, decide what to build, how to mone
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Why does poor software quality continue to plague enterprises of all sizes in all industries? Part of the problem lies with the process, rather than individual developers. This practical guide provides ten best practices to help team leaders create an effective working environment through key adjustments to their process.As a follow-up to their pop
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To prepare legacy software for the future, it's essential to modernize it. Domain-Driven Transformation provides an effective approach for transforming large legacy systems—either by breaking them into microservices or by converting them into maintainable modular monoliths.
In this guide, Carola Lilienthal and Henning Schwentner present their
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Great engineers don't necessarily make great leaders—at least, not without a lot of work. Finding your path to becoming a strong leader is often fraught with challenges. It's not easy to figure out how to be strategic, successful, and considerate while also being firm. Whether you're on the management or individual contributor track, you need
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In this insightful and comprehensive guide, Addy Osmani shares more than a decade of experience working on the Chrome team at Google, uncovering secrets to engineering effectiveness, efficiency, and team success. Engineers and engineering leaders looking to scale their effectiveness and drive transformative results within their teams and organizati
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Until recently, infrastructure was the backbone of organizations operating software they developed in-house. But now that cloud vendors run the computers, companies can finally bring the benefits of agile custom-centricity to their own developers. Adding product management to infrastructure organizations is now all the rage.But how's that possible
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Methods of delivering software are constantly evolving in order to increase speed to market without sacrificing reliability and stability. Mastering development end to end, from version control to production, and building production-ready code is now more important than ever. Continuous deployment takes it one step further. This method for deliveri
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Advance your Power BI skills by adding AI to your repertoire at a practice level. With this practical book, business-oriented software engineers and developers will learn the terminologies, practices, and strategy necessary to successfully incorporate AI into your business intelligence estate. Jen Stirrup, CEO of AI and BI leadership consultancy Da
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Having a great idea or design is not enough to make your software project succeed. If you want stakeholders to buy into your design and teams to collaborate and contribute to the vision, you also need to communicate effectively. In this practical book, author Jacqui Read shows you how to successfully present your architecture and get stakeholders t
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Much in the same way that software transformed business in the past two decades, AI is set to redefine organizations and entire industries. Just as every company is a software company today, every company will soon be an AI company.This practical guide explains how business and technical leaders can embrace this new breed of organization. Based on
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Data modeling is the single most overlooked feature in Power BI Desktop, yet it's what sets Power BI apart from other tools on the market. This practical book serves as your fast-forward button for data modeling with Power BI, Analysis Services tabular, and SQL databases. It serves as a starting point for data modeling, as well as a handy refresher
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Data science happens in code. The ability to write reproducible, robust, scaleable code is key to a data science project's success—and is absolutely essential for those working with production code. This practical book bridges the gap between data science and software engineering,and clearly explains how to apply the best practices from softw
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Decentralized finance (DeFi) is a rapidly growing field in fintech, having grown from $700 million to $100 billion over the past three years alone. But the lack of reliable information makes this area both risky and murky. In this practical book, experienced securities attorney Alexandra Damsker explains DeFi's role in both blockchain and finance.I
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In the course of their 20+-year engineering careers, authors Brian Fitzpatrick and Ben Collins-Sussman have picked up a treasure trove of wisdom and anecdotes about how successful teams work together. Their conclusion? Even among people who have spent decades learning the technical side of their jobs, most haven’t really focused on the human
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84.92 zł
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Whether you're just starting your Salesforce journey, planning a career shift, or simply curious about the world of cloud computing and customer relationship management (CRM), this practical book is the source you need. Packed with foundational knowledge and practical insights, the Salesforce Certified Administrator Study Guide helps you understand
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In today's environment of partial attention and isolating remote work, few things are more satisfying than group experiences that produce powerful, meaningful connections and output. But this kind of enlivening, collective work doesn't happen by chance. It must be consciously designed and purposefully activated--;in a team, an organization, and a c
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143.65 zł
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The sheer volume of business data has reached an all-time high. Using visualizations to transform this data into useful and understandable information can facilitate better decision-making. This practical book shows data analysts as well as professionals in finance, sales, and marketing how to quickly create visualizations and build savvy dashboard
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Product management naturally incorporates empathy, psychology, and thinking outside the box in pursuit of the best design for products. But how often do you apply those same skills to your relationships with people in your company?By breaking the art of stakeholder management into simple lessons and frameworks, this practical book shows product man
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Cyber risk management is one of the most urgent issues facing enterprises today. This book presents a detailed framework for designing, developing, and implementing a cyber risk management program that addresses your company's specific needs. Ideal for corporate directors, senior executives, security risk practitioners, and auditors at many levels,
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Join the technological revolution that's taking the financial world by storm. Mastering Bitcoin is your guide through the seemingly complex world of Bitcoin, providing the knowledge you need to participate in the internet of money. Whether you're building the next killer app, investing in a startup, or simply curious about the technology, this revi
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Once renowned as a customer relationship management tool, Salesforce has evolved into a cloud-first application and capability ecosystem. With dedicated components for tasks such as middleware, big data, reporting, ETL, data loading, and API orchestration, Salesforce has become more prevalent in modern architectures.This concise yet comprehensive g
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160.65 zł
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Incredibly useful, knowledge graphs help organizations keep track of medical research, cybersecurity threat intelligence, GDPR compliance, web user engagement, and much more. They do so by storing interlinked descriptions of entities—objects, events, situations, or abstract concepts—and encoding the underlying information. How do you cr
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Effective, repeatable, and insightful analytics are key to ROI in customer relationship management systems. Many organizations, however, lack the automated reporting tools they need to run their businesses and instead choose to massage the data in Excel. But there's a better way. Salesforce's standard reporting tools provide a rich set of features
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If you're planning, building, or implementing a cloud strategy that supports digitalization for your financial services business, this invaluable guide clearly sets out the crucial factors and questions to consider first. With it, you'll learn how to avoid the costly and time-consuming pitfalls and disappointments of cloud adoption and take full ad
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Although service-level objectives (SLOs) continue to grow in importance, there’s a distinct lack of information about how to implement them. Practical advice that does exist usually assumes that your team already has the infrastructure, tooling, and culture in place. In this book, recognized SLO expert Alex Hidalgo explains how to build an SL
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Talking to people about your designs might seem like a basic skill, but it can be difficult to do well. In many cases, how you communicate with stakeholders, clients, and other nondesigners may be more important than the designs themselves. Because if you canâ??t get their support, your work will never see the light of dayâ??no matter how
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Improve your understanding of Scrum through the proven experience and collected wisdom of experts around the world. Based on real-life experiences, the 97 essays in this unique book provide a wealth of knowledge and expertise from established practitioners who have dealt with specific problems and challenges with Scrum.You’ll find out more ab
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How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy tas
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135.15 zł
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The venture capital world is often intimidating and hard to navigate, even for the most seasoned entrepreneurs. But it doesn’t have to be. Entrepreneurs who run effective fundraising processes don’t do it by accident. With this book, you’ll learn what it takes to successfully raise a round of funding for your company.Author Kather
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84.92 zł
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If you want to convince your organization to conduct a web performance upgrade, this concise book will strengthen your case. Drawing upon her many years of web performance research, author Tammy Everts uses cases studies and other data to explain how web page speed and availability affect a host of business metrics. You’ll also learn how our
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59.42 zł
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The overwhelming majority of a software systemâ??s lifespan is spent in use, not in design or implementation. So, why does conventional wisdom insist that software engineers focus primarily on the design and development of large-scale computing systems?In this collection of essays and articles, key members of Googleâ??s Site Reliability T
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169.14 zł
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This book is the "Hello, World" tutorial for building products, technologies, and teams in a startup environment. It's based on the experiences of the author, Yevgeniy (Jim) Brikman, as well as interviews with programmers from some of the most successful startups of the last decade, including Google, Facebook, LinkedIn, Twitter, GitHub, Stripe, Ins
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Bitcoin is starting to come into its own as a digital currency, but the blockchain technology behind it could prove to be much more significant. This book takes you beyond the currency ("Blockchain 1.0") and smart contracts ("Blockchain 2.0") to demonstrate how the blockchain is in position to become the fifth disruptive computing paradigm after ma
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Learn how to get started with Futures Thinking. With this practical guide, Phil Balagtas, founder of the Design Futures Initiative and the global Speculative Futures network, shows you how designers and futurists have made futures work at companies such as Atari, IBM, Apple, Disney, Autodesk, Lufthansa, and McKinsey & Company.This book demystif
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With the massive adoption of microservices, operators and developers face far more complexity in their applications today. Service meshes can help you manage this problem by providing a unified control plane to secure, manage, and monitor your entire network. This practical guide shows you how the Linkerd service mesh enables cloud-native developer
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Get a concise yet comprehensive overview of Airtable, one of the most versatile platforms to emerge from the no-code movement. Whether you're planning a new project, sharing data analysis within your organization, tracking a detailed initiative among stakeholders, or dealing with any other project that requires well-structured collaboration, this p
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228.65 zł
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Analytics projects are frequently long, drawn-out affairs, requiring multiple teams and skills to clean, join, and eventually turn data into analysis for timely decision-making. Alteryx Designer changes all of that. With this low-code, self-service, drag-and-drop workflow platform, new and experienced data and business analysts can deliver results
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228.65 zł
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At some point in your career, you'll realize there's more to being a software engineer than dealing with code. Is it time to become a manager? Or join a startup? In this insightful and entertaining book, Michael Lopp recalls his own make-or-break moments with Silicon Valley giants such as Apple, Slack, Pinterest, Palantir, Netscape, and Symantec to
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Decision intelligence (DI) has been widely named as a top technology trend for several years, and Gartner reports that more than a third of large organizations are adopting it. Some even say that DI is the next step in the evolution of AI. Many software vendors offer DI solutions today, as they help organizations implement their evidence-based or d
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186.15 zł
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Using a well-conceived incident response plan in the aftermath of an online security breach enables your team to identify attackers and learn how they operate. But only when you approach incident response with a cyber threat intelligence mindset will you truly understand the value of that information. In this updated second edition, you'll learn th
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186.15 zł
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In the modern symphony of business, each section-from the technical to the managerial-must play in harmony. Authors Ron Itelman and Juan Cruz Viotti introduce a bold methodology to synchronize your business and technical teams, transforming them into a single, high-performing unit.
Misalignment between business and technical teams halts innovation.
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186.15 zł
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Continuous delivery doesn't stop with deployment. Modern software teams rely on an emerging set of best practices postdeployment to continuously improve their software. With this practical guide, CTOs, software architects, and senior engineering leaders will learn what these practices are and how to apply them to their existing operations.Author Jo
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The cloud promises cost savings, agility, and more. But the increasing complexity of modern IT systems often prevents businesses from realizing the outcomes they sought by moving to the cloud in the first place. At the core of this complexity is technical debt. Ad hoc decisions, traditional approaches, and "quick and dirty" solutions add up to frag
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Data has become the most powerful tool in business today, and telling its story effectively is critical. Yet one of the best communicators—color—is the most neglected tool in data visualization. With this book, DATAcated founder Kate Strachnyi provides the ultimate guide to the correct use of color for representing data in graphs, chart
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84.92 zł
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Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Because rather than simply report what has happened, GA4's new cloud integrations enable more data activation—linking online and offline data across all your streams to provide end-to-end marketing data. This practical book prepares you for the fut
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Product management has become a critical function for modern organizations, from small startups to corporate enterprises. And yet, the day-to-day work of product management remains largely misunderstood. In theory, product managers are high-flying visionaries who build products that people love. In practice, they're hard-working facilitators who br
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We're building more products today than ever before, but most of them fail--not because we can't complete what we want to build but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.In this in
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The Lightning Network (LN) is a rapidly growing second-layer payment protocol that works on top of Bitcoin to provide near-instantaneous transactions between two parties. With this practical guide, authors Andreas M. Antonopoulos, Olaoluwa Osuntokun, and Rene Pickhardt explain how this advancement will enable the next level of scale for Bitcoin, in
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Lean UX is synonymous with modern product design and development. By combining human-centric design, agile ways of working, and a strong business sense, designers, product managers, developers, and scrum masters around the world are making Lean UX the leading approach for digital product teams today.In the third edition of this award-winning book,
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AI is poised to transform every aspect of healthcare, including the way we manage personal health, from customer experience and clinical care to healthcare cost reductions. This practical book is one of the first to describe present and future use cases where AI can help solve pernicious healthcare problems.Kerrie Holley and Siupo Becker provide gu
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Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the causes of these problems because they're too focused on processes. This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insig
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Digital product research doesn't have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, Aras Bilgen, C. Todd Lombardo, and Michael Connors demonstrate how your entire team can conduct effective product research within a couple of weeks--easily, chea
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143.65 zł
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Mastering Corda provides you with a consistent, linear, and paced path to learning Corda and building modern enterprise-grade decentralized applications. Using this book, anyone from a complete blockchain beginner to an experienced blockchain or enterprise architect can rapidly understand and write applications like a pro while exploring the techni
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203.15 zł
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How well does your organization respond to changing market conditions, customer needs, and emerging technologies when building software-based products? This practical guide presents Lean and Agile principles and patterns to help you move fast at scale—and demonstrates why and how to apply these paradigms throughout your organization, rather t
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Your team will change whether you like it or not. People will come and go. Your company might double in size or even be acquired. In this practical book, author Heidi Helfand shares techniques for reteaming effectively. Engineering leaders will learn how to catalyze team change to reduce the risk of attrition, learning and career stagnation, and th
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If you’re striving to make products and services that your customers will love, then you’ll need a customer-driven organization. As companies transform their businesses to meet the demands of the digital age, they find themselves grappling with uniquely human challenges. Organizational knowledge becomes siloed, employees move to safegua
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Companies from startups to corporate giants face massive amounts of disruption today. Now more than ever, organizations need nimble and responsive leaders who know how to exploit the opportunities that change brings. In this insightful book, Jean Dahl, a senior executive and expert in the Lean mindset and its methods, demonstrates why you need to e
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118.15 zł
139.00 zł(-15%)
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Is your organization prepared for the next paradigm of customer experience, or will you be left behind? This practical book will make you a winner in a market driven by experience, enabling you to develop desirable offerings and standout service to attract loyal customers.Author Simon Clatworthy shows you how to transform your organization into one
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143.65 zł
169.00 zł(-15%)
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You can launch a new app or website in days by piecing together frameworks and hosting on AWS. Implementation is no longer the problem. But that speed to market just makes it tougher to confirm that your team is actually building the right product.Ideal for agile teams and lean organizations, this guide includes 11 practical tools to help you colla
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143.65 zł
169.00 zł(-15%)
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Collaboration is key for organizations in the 21st century, yet few business people have been trained to teach this skill. How do you advance ideas in a collaborative way and then communicate them throughout your company? In this practical book, author Gretchen Anderson shows you how to generate ideas with others while gaining buy-in from all level
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118.15 zł
139.00 zł(-15%)
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Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help.This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspirin
(83,40 zł najniższa cena z 30 dni)
118.15 zł
139.00 zł(-15%)
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Mine the rich data tucked away in popular social websites such as Twitter, Facebook, LinkedIn, and Instagram. With the third edition of this popular guide, data scientists, analysts, and programmers will learn how to glean insights from social media—including who’s connecting with whom, what they’re talking about, and where they&#
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143.65 zł
169.00 zł(-15%)
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Now updated for the 2021 PMP Exam
What will you learn from this book?Head First PMP teaches you the latest principles and certification objectives in The PMBOK® Guide in a unique and inspiring way. This updated fourth edition takes you beyond specific questions and answers with a unique visual format that helps you grasp the big picture of pro
(161,40 zł najniższa cena z 30 dni)
228.65 zł
269.00 zł(-15%)
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If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightf
(83,40 zł najniższa cena z 30 dni)
118.15 zł
139.00 zł(-15%)
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If you’re new to GitHub, this concise book shows you just what you need to get started and no more. It’s perfect for project and product managers, stakeholders, and other team members who want to collaborate on a development project—whether it’s to review and comment on work in progress or to contribute specific changes. It&
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84.92 zł
99.90 zł(-15%)
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Investors recognize that technology is a powerful tool for obtaining and interpreting financial data that could give them the one thing everyone on Wall Street wants: an edge. Yet, many don’t realize that you don’t need to be a programmer to access behind-the-scenes financial information from Bloomberg, IHS Markit, or other systems foun
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143.65 zł
169.00 zł(-15%)
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How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research t
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67.92 zł
79.90 zł(-15%)
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Leading a fast-growing team is a uniquely challenging experience. Startups with a hot product often double or triple in size quickly—a recipe for chaos if company leaders aren’t prepared for the pitfalls of hyper-growth. If you’re leading a startup or a new team between 10 and 150 people, this guide provides a practical approach t
(71,40 zł najniższa cena z 30 dni)
101.15 zł
119.00 zł(-15%)
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We organize things. We organize information, information about things, and information about information. Organizing is a fundamental issue in many professional fields, but these fields have only limited agreement in how they approach problems of organizing and in what they seek as their solutions.
The Discipline of Organizing synthesizes insights
(83,40 zł najniższa cena z 30 dni)
118.15 zł
139.00 zł(-15%)
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Take advantage of Bitcoin’s underlying technology, the blockchain, to build massively scalable, decentralized applications known as dapps. In this practical guide, author Siraj Raval explains why dapps will become more widely used—and profitable—than today’s most popular web apps. You’ll learn how the blockchain’
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109.65 zł
129.00 zł(-15%)
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Ready to use statistical and machine-learning techniques across large data sets? This practical guide shows you why the Hadoop ecosystem is perfect for the job. Instead of deployment, operations, or software development usually associated with distributed computing, you’ll focus on particular analyses you can build, the data warehousing techn
(50,99 zł najniższa cena z 30 dni)
72.24 zł
84.99 zł(-15%)
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Current hype aside, the Internet of Things will ultimately become as fundamental as the Internet itself, with lots of opportunities and trials along the way. To help you navigate these choppy waters, this practical guide introduces a dedicated methodology for businesses preparing to transition towards IoT-based business models.With a set of best pr
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126.65 zł
149.00 zł(-15%)
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Failure is inevitable and a postmortem analysis, conducted in an open, blameless way, is the best way for IT techs and managers to learn from outages and near-misses. But when the "root cause" is determined to be "human error" (or worse, particular humans), the real causes and conditions are lost.In this insightful book, IT veteran Dave Zwieback sh
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46.74 zł
54.99 zł(-15%)
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This is a softcover version of the title released in 2011; there is no new material.The modern human animal spends upwards of 11 hours out of every 24 in a state of constant consumption. Not eating, but gorging on information ceaselessly spewed from the screens and speakers we hold dear. Just as we have grown morbidly obese on sugar, fat, and flour
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59.42 zł
69.90 zł(-15%)
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Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business.
Written by three experts from the field,
(71,40 zł najniższa cena z 30 dni)
101.15 zł
119.00 zł(-15%)
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What avoidable problem destroys more young startups than any other?Why is it a mistake to ask for introductions to investors?When do you play the CEO card?Should you sell out?Author and four-time founder/CEO Dan Shapiro tells the stories of dozens of startups whose companies lived and died by the advice in these pages. From inception to destruction
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84.92 zł
99.90 zł(-15%)
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With a foreword by Alex Osterwalder.The future of work is already here.Customers are adopting disruptive technologies faster than your company can adapt. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your company’s performance runs short of what you’ve promised, custom
(59,94 zł najniższa cena z 30 dni)
84.92 zł
99.90 zł(-15%)
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Promocja
If you’re new to GitHub, this concise book shows you just what you need to get started and no more. It’s perfect for project and product managers, stakeholders, and other team members who want to collaborate on a development project—whether it’s to review and comment on work in progress or to contribute specific changes. It&
(50,99 zł najniższa cena z 30 dni)
72.24 zł
84.99 zł(-15%)
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Ready to stand up and create positive change at work, but reluctant to speak up? True leadership doesn’t always come from a position of power or authority. By teaching you skills and providing practical advice, this handbook shows you how to engage your coworkers and bosses and bring your ideas forward so that they are heard, considered, and
(59,94 zł najniższa cena z 30 dni)
84.92 zł
99.90 zł(-15%)
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Promocja
Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help.This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspirin
(59,94 zł najniższa cena z 30 dni)
84.92 zł
99.90 zł(-15%)
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"People are stupid, Davis Wolfgang Hawke thought as he stared at the nearly empty box of Swastika pendants on his desk." So begins Spam Kings, an investigative look into the shady world of email spammers and the people trying to stop them.This compelling exposé explores the shadowy world of the people responsible for today’s junk-email e
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72.24 zł
84.99 zł(-15%)
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Now that consumer purchases with mobile phones are on the rise, how do you design a payment app that’s safe, easy to use, and compelling? With this practical book, interaction and product designer Skip Allums provides UX best practices and recommendations to help you create familiar, friendly, and trustworthy experiences.Consumers want mobile
(65,40 zł najniższa cena z 30 dni)
92.65 zł
109.00 zł(-15%)
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Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can’t control the conversations, you can influence them. This book will teach you how.If mismanaged, social media can create more noise than signal. It can be a time and energy suck—for you a
(77,40 zł najniższa cena z 30 dni)
109.65 zł
129.00 zł(-15%)
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Is your eCommerce solution ready for the cloud? This practical guide shows experienced and aspiring web architects alike how to adopt cloud computing incrementally, using public Infrastructure-as-a-Service and Platform-as-a-Service. You will learn how to marshal as much capacity as you need to handle peak holiday or special-event traffic.Written by
(101,40 zł najniższa cena z 30 dni)
143.65 zł
169.00 zł(-15%)
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If your organization has embraced DevOps, you need people whose nonlinear career paths and wide-ranging interests will help you remove dysfunctional silos. But your efforts to hire DevOps practitioners aren't working. How do you unearth these DevOps creatures? Think like one.
In this Web Ops & Performance report, Dave Zwieback describes a succe
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What people are saying about The New How"How are you going to get rid of your Air Sandwich if you don't even know what it is? Provocative and practical at the same time."--Seth Godin, author of Linchpin"The New How is informative and provides exciting insights because the suggestions are practical and doable. Merchant gets the new reality--leadersh
(41,94 zł najniższa cena z 30 dni)
59.42 zł
69.90 zł(-15%)
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You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questi
(47,94 zł najniższa cena z 30 dni)
67.92 zł
79.90 zł(-15%)
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You're sitting on a pile of interesting data. How do you transform that into money? It's easy to focus on the contents of the data itself, and to succumb to the (rather unimaginative) idea of simply collecting and reselling it in raw form. While that's certainly profitable right now, you'd do well to explore other opportunities if you expect to be
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Create dynamic business intelligence (BI) solutions for SharePoint faster and with more capabilities than previously possible. With this book, you’ll learn the entire process—from high-level concepts to development and deployment—for building data-rich BI applications with Visual Studio LightSwitch, SQL Server 2012, and a host of
(101,40 zł najniższa cena z 30 dni)
143.65 zł
169.00 zł(-15%)
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If you've been tasked with building a team to handle risk management for online payments (RMP), this practical introduction provides a framework for choosing the technologies and personnel you need. Author and financial services executive Ohad Samet explains the components of payments risk management, and presents a coherent strategy and operationa
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Every year, tens of thousands of companies—from industry giants to aspiring upstarts—apply to speak at conferences. They pump millions of dollars into these events, hoping to find new customers, strengthen their brand, and meet new partners. Sadly, for most of them, things don’t go that way. Submitted topics aren’t chosen; w
(29,94 zł najniższa cena z 30 dni)
42.42 zł
49.90 zł(-15%)
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If you want salient advice about your startup, you’ve hit the jackpot with this book. Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup management, primarily for the benefit of his students. This book makes his latest collection available to the broader entrepreneur communit
(29,94 zł najniższa cena z 30 dni)
42.42 zł
49.90 zł(-15%)
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Take advantage of mobile commerce to generate more demand, traffic, and sales for your products and services. This unique cookbook provides a collection of practical recipes you can put to use in every step of the mobile customer lifecycle. You’ll learn how to add features and functionality through a wide set of eBay APIs—including Mage
(71,40 zł najniższa cena z 30 dni)
101.15 zł
119.00 zł(-15%)
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Connect your enterprise to a wide range of SaaS platforms, Open APIs, and social networks quickly and without difficulty. Through step-by-step instructions and numerous real-world examples, this concise guide shows you how to seamlessly integrate the external services you need with Mule ESB and its powerful Cloud Connect toolset.You’ll learn
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55.24 zł
64.99 zł(-15%)
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Need a shortcut to a degree in shipping great software? Successful team leaders must have an extremely broad skill set to find the right product, work through a complex and ever-changing development process, and do it all incredibly quickly. In this guide, Chris Vander Mey provides a simplified, no-BS approach to the entire software lifecycle, dist
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84.92 zł
99.90 zł(-15%)
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Open source is not only a catalyst for small business growth, but also a driver of future success for many startups today. Bringing together Bluehost anonymized customer data and trends with O’Reilly Media’s job market data, along with other sources of trend data, this report captures the current state of open source as it relates to sm
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So you're thinking of creating an open source community around your code? Here are some things you ought to know before you make your plans too firm.Community Types: There is no single "open source community." Rather, there are many groups of people gathered around many free software commons. Those gatherings are themselves of several different typ
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"OK. I’ve got my Twitter account…now what can I do with it?" Sound familiar? #tweetsmart provides the answer with 25 creative projects to help your business, cause, or organization grow. But this isn’t just another social media marketing book—it’s the anti-marketing how-to community-engagement book.Twitter is not a mar
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59.42 zł
69.90 zł(-15%)
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If you want to gain more control over your social networking activities with Google+, this jargon-free guide helps you quickly master the ins and outs of the site. Learn how to organize your contacts, hold video chats with as many as ten people, and determine exactly who may learn what about you. With this book, you’ll navigate Google+ with e
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42.42 zł
49.90 zł(-15%)
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Do people really click the handful of text ads that accompany Google search results? Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google’s advertising platform works, focusing on areas that impact the performance and cost of your ad campaigns
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42.42 zł
49.90 zł(-15%)
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The ground beneath the book publishing industry dramatically shifted in 2007, the year the Kindle and the iPhone debuted. Widespread consumer demand for these and other devices has brought the pace of digital change in book publishing from "it might happen sometime" to "it’s happening right now"—and it is happening faster than anyone pr
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72.24 zł
84.99 zł(-15%)
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This collection of articles and blog entries is representative of the full spectrum of commerce-related content we’ve published on PayPal’s Developer Network over the past year. You will find tutorials and quick reference pieces for developers. With the creation of x.commerce we have expanded our coverage to address the needs of eBay a
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Does your startup rely on social network analysis? This concise guide provides a statistical framework to help you identify social processes hidden among the tons of data now available.Social network analysis (SNA) is a discipline that predates Facebook and Twitter by 30 years. Through expert SNA researchers, you'll learn concepts and techniques fo
(47,94 zł najniższa cena z 30 dni)
67.92 zł
79.90 zł(-15%)
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How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges.
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55.24 zł
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