Wydawnictwo Packt Publishing - ebooki
Tytuły książek wydawnictwa: Packt Publishing
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Cut through data confusion and evaluate what truly causes what. This practical, non-technical guide introduces causal reasoning and causal inference to help you make confident, evidence-based decisions in business and everyday life.-
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ebook
(81,75 zł najniższa cena z 30 dni)
98.10 zł
109.00 zł(-10%) -
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This book helps you to take your product management strategy to the next level by standing out in crowded markets. Along with boosting user adoption rates by creating engaging products that incorporate playful elements, learn gamification theory and how to integrate it into your design, product development, and product management processes.
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ebook
(81,75 zł najniższa cena z 30 dni)
98.10 zł
109.00 zł(-10%) -
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Build in-demand Business Analysis skills for real-world Salesforce projects. Learn how to use AI to streamline requirements, improve adoption, and deliver smarter solutions, backed by expert strategies, tools, and practical frameworks.
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ebook
(96,75 zł najniższa cena z 30 dni)
116.10 zł
129.00 zł(-10%) -
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Master QuickBooks Online 2026 with ease, from setup to AI-powered automation. Streamline bookkeeping, boost efficiency, and apply real-world case studies to stay ahead in the new era of smart accounting.
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ebook
(71,24 zł najniższa cena z 30 dni)
85.49 zł
94.99 zł(-10%) -
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Use data science to delve deeply into the mechanics of your marketing successes and failures, understand customer behaviors and interactions, develop cutting-edge marketing campaigns, and remain at the forefront of the digital marketing revolution.
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ebook
(111,75 zł najniższa cena z 30 dni)
134.10 zł
149.00 zł(-10%) -
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Explore Microsoft's pioneering data innovation and investment, driving significant advancements in data maturity, detailed in this book. Learn how business stakeholders who rely on data for daily operations can foster data-driven innovation.
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ebook
(89,25 zł najniższa cena z 30 dni)
107.10 zł
119.00 zł(-10%) -
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This book offers actionable insights and expert guidance to help you unlock the power of generative AI. Explore its ethical applications, implementation strategies, and transformative potential for informed decision-making.
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ebook
(164,25 zł najniższa cena z 30 dni)
197.10 zł
219.00 zł(-10%) -
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This book provides a highly focused view of real business outcomes powered by data governance, that resonate with non-data executives such as CFOs and CEOs. You'll also find useful insights into how to implement data governance initiatives.
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ebook
(104,25 zł najniższa cena z 30 dni)
125.10 zł
139.00 zł(-10%) -
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This guide unveils strategies to cultivate enduring customer relationships. Grounded in effective communication and problem-solving, it shows you how to harness cross-functional collaboration for competitive advantage.
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ebook
(81,75 zł najniższa cena z 30 dni)
98.10 zł
109.00 zł(-10%) -
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This book covers the fundamentals of how to provide context to your marketing data and derive data-driven insights using Python. It equips you with the tools and techniques you need to use on specific datasets to answer marketing questions.
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ebook
(104,25 zł najniższa cena z 30 dni)
125.10 zł
139.00 zł(-10%) -
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This book is a comprehensive guide on how to employ Dynamics 365 AI across sales, marketing, customer service, and finance business functions. Discover its integration with advanced AI tools and gain insights from real-world examples.
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ebook
(81,75 zł najniższa cena z 30 dni)
98.10 zł
109.00 zł(-10%) -
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This book covers concepts, frameworks, and best practices for driving growth for your business and product usage. It delves into the key areas for mastering growth, providing real-world examples for effective application.
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ebook
(56,24 zł najniższa cena z 30 dni)
67.49 zł
74.99 zł(-10%) -
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Sharpen your product marketing skills and identify blind spots in your product marketing strategies with this Crack the Product Marketing Code guide. You'll learn key topics in product marketing with real-world examples that will enable you to apply the right strategies to launch the product and win the market.
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ebook
(81,75 zł najniższa cena z 30 dni)
98.10 zł
109.00 zł(-10%) -
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Marketing Automation with Mailchimp will help you implement marketing and outreach strategies with powerful features from the Mailchimp platform. This book will provide proven insights with real-world business user cases so you can start experimenting to better grow and understand your audience to automate your marketing efforts quickly.
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ebook
(67,43 zł najniższa cena z 30 dni)
80.91 zł
89.90 zł(-10%) -
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API Analytics for Product Managers is a concise and fast-paced audio guide to learning about every aspect of the process of researching, strategizing, marketing, and continuously measuring the effectiveness of APIs that will ensure you meet your SaaS business goals with ease.
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ebook
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audiobook
(81,75 zł najniższa cena z 30 dni)
98.10 zł
109.00 zł(-10%) -
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Empowering Marketing and Sales with HubSpot is a complete guide that follows a pragmatic approach to teaching you the essential concepts and methodologies in marketing and sales. This audiobook gives step-by-step guidance for adopting marketing automation and building sales and marketing strategies to achieve positive returns for your business.
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ebook
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audiobook
(81,75 zł najniższa cena z 30 dni)
98.10 zł
109.00 zł(-10%) -
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Understanding data is a powerful skill. This book will help you build a sound understanding of data literacy basics and build your confidence to work with data every day. Guided by best practices and real-world examples, you'll master the skills to make smarter decisions with data, fast.
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ebook
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audiobook
(67,43 zł najniższa cena z 30 dni)
80.91 zł
89.90 zł(-10%) -
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Building Analytics Teams is your one-stop guide to transforming your firm into an analytically driven organization while efficiently and effectively managing executive expectations of the return on investment of the team and projects.
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ebook
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audiobook
(89,25 zł najniższa cena z 30 dni)
107.10 zł
119.00 zł(-10%) -
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Becoming a Microsoft Dynamics 365 Marketing Functional Consultant is a comprehensive guide to Microsoft's powerful marketing automation tool. The breadth of topics covered, and the in-depth approach will enable you to make the best use of this indispensable service.
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ebook
(96,75 zł najniższa cena z 30 dni)
116.10 zł
129.00 zł(-10%) -
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This book teaches you how to configure and implement Salesforce Nonprofit Cloud, its standard functionalities, and customizations for business processes. The book provides you with real-world case studies along with best practices to augment the implementation journey and help you create tailor-made solutions for ever-evolving business needs.
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ebook
(89,25 zł najniższa cena z 30 dni)
107.10 zł
119.00 zł(-10%) -
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Salesforce Marketing Cloud is a robust and powerful tool with amazing capabilities and functionalities but it can also require a lot of time and effort to use. This book will show you how you can tackle these costs and the resource drain.
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ebook
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audiobook
(141,75 zł najniższa cena z 30 dni)
170.10 zł
189.00 zł(-10%) -
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CRM Analytics is a powerful and versatile data analytics platform that delivers actionable insights within Salesforce. The skills required to transform data and build dashboards using this platform are in high demand, but the supply is short. This book will equip you with these skills and help you on your way to becoming a CRM Analytics expert.
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ebook
(104,25 zł najniższa cena z 30 dni)
125.10 zł
139.00 zł(-10%) -
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This book on marketing analytics with Python will quickly get you up and running using practical data science and machine learning to improve your approach to marketing. You'll learn how to analyze sales, understand customer data, predict outcomes, and present conclusions with clear visualizations.
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ebook
(89,25 zł najniższa cena z 30 dni)
107.10 zł
119.00 zł(-10%) -
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The capabilities of Microsoft Forms and Dynamics 365 Customer Voice are boundless in their service of generating feedback from both customers and employees. This hands-on guide to Microsoft Forms is filled with real-world scenarios and best practices that will have you up and running with generating insights and user conversations in no time.
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ebook
(96,75 zł najniższa cena z 30 dni)
116.10 zł
129.00 zł(-10%) -
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A comprehensive guide for seasoned business leaders who struggle with where and how to exploit the economics of data and analytics to gain true value from data, accelerate company operations through AI, and guide their digital transformation.
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ebook
(89,91 zł najniższa cena z 30 dni)
125.10 zł
139.00 zł(-10%) -
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This study guide covers the BABOK® guide structure and explains each area to ensure you master business analysis practical application and techniques. The book will help you assess your understanding of concepts with mock exams and give you the confidence to pass the CCBA® or CBAP® exam, and pursue a career in business analysis
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ebook
(67,43 zł najniższa cena z 30 dni)
80.91 zł
89.90 zł(-10%) -
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Data Science for Marketing Analytics opens doors to looking at data with a different approach and new tools. Drawing on machine learning and data science concepts, this book broadens the range of tools that you can use to transform the market analysis process.
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ebook
(96,75 zł najniższa cena z 30 dni)
116.10 zł
129.00 zł(-10%) -
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This book will be an excellent resource for both Python and R developers and will help them apply data science and machine learning to marketing with real-world data sets. By the end of this book, you will be well equipped with the required knowledge and expertise to draw insights from data and improve your marketing strategies.
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ebook
(104,25 zł najniższa cena z 30 dni)
125.10 zł
139.00 zł(-10%) -
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This book is all about getting to know your customers – what they want and need, what they like and don't like. Voice of the Customer is one of the most popular forms of market research combining both quantitative and qualitative methods. This book shows you how to engage with customers and understand their wants and needs, likes and dislik
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ebook
(96,75 zł najniższa cena z 30 dni)
116.10 zł
129.00 zł(-10%) -
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Odoo is an all-in-one management software that offers a range of business applications that form a complete suite of enterprise management applications. Odoo 11 comes with advances made on Usability, Speed, Design, and Mobile.
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ebook
(119,25 zł najniższa cena z 30 dni)
143.10 zł
159.00 zł(-10%) -
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Alteryx, as a leading data blending and advanced data analytics platform, has taken self-service data analytics to the next level. This book will set you on a self-service data analytics journey that will help you create efficient workflows using Alteryx, without any coding involved. It will empower you and your organization to take well-informed d
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ebook
(104,25 zł najniższa cena z 30 dni)
125.10 zł
139.00 zł(-10%) -
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Built on the Salesforce App Cloud, the new Lightning Experience combines the new Lightning Design System, Lightning App Builder and Lightning Components to enable anyone to quickly and easily create modern enterprise apps. By the end of this book, readers will be able to build advanced level reports and dashboards using Lightning Experience.
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ebook
(119,25 zł najniższa cena z 30 dni)
143.10 zł
159.00 zł(-10%) -
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Dive into the world of social media and learn the art and science behind leveraging the power of R and analytics to transform data into actionable insights. This book will provide you with strategies and hands-on approaches to tap into data from diverse social media platforms and showcase the power of leveraging analytics to get insightful informat
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ebook
(119,25 zł najniższa cena z 30 dni)
143.10 zł
159.00 zł(-10%) -
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ebook
(134,25 zł najniższa cena z 30 dni)
161.10 zł
179.00 zł(-10%) -
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ebook
(89,25 zł najniższa cena z 30 dni)
107.10 zł
119.00 zł(-10%) -
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(89,25 zł najniższa cena z 30 dni)
107.10 zł
119.00 zł(-10%) -
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ebook
(134,25 zł najniższa cena z 30 dni)
161.10 zł
179.00 zł(-10%) -
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(134,25 zł najniższa cena z 30 dni)
161.10 zł
179.00 zł(-10%) -
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ebook
(89,25 zł najniższa cena z 30 dni)
107.10 zł
119.00 zł(-10%) -
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ebook
(48,74 zł najniższa cena z 30 dni)
58.49 zł
64.99 zł(-10%) -
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ebook
(59,93 zł najniższa cena z 30 dni)
71.91 zł
79.90 zł(-10%) -
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ebook
(59,93 zł najniższa cena z 30 dni)
71.91 zł
79.90 zł(-10%) -
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ebook
(89,25 zł najniższa cena z 30 dni)
107.10 zł
119.00 zł(-10%) -
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ebook
(134,25 zł najniższa cena z 30 dni)
161.10 zł
179.00 zł(-10%) -
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ebook
(89,25 zł najniższa cena z 30 dni)
107.10 zł
119.00 zł(-10%) -
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ebook
(59,93 zł najniższa cena z 30 dni)
71.91 zł
79.90 zł(-10%) -
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ebook
(48,74 zł najniższa cena z 30 dni)
58.49 zł
64.99 zł(-10%) -
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ebook
(104,25 zł najniższa cena z 30 dni)
125.10 zł
139.00 zł(-10%) -
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ebook
(96,75 zł najniższa cena z 30 dni)
116.10 zł
129.00 zł(-10%) -
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ebook
(104,25 zł najniższa cena z 30 dni)
125.10 zł
139.00 zł(-10%) -
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ebook
(104,25 zł najniższa cena z 30 dni)
125.10 zł
139.00 zł(-10%) -
