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    Machine Learning and Generative AI for Marketing. Take your data-driven marketing strategies to the next level using Python Yoon Hyup Hwang, Nicholas C. Burtch

    (ebook) (audiobook) (audiobook) Książka w języku angielskim
    Machine Learning and Generative AI for Marketing. Take your data-driven marketing strategies to the next level using Python Yoon Hyup Hwang, Nicholas C. Burtch - okladka książki

    Machine Learning and Generative AI for Marketing. Take your data-driven marketing strategies to the next level using Python Yoon Hyup Hwang, Nicholas C. Burtch - okladka książki

    Machine Learning and Generative AI for Marketing. Take your data-driven marketing strategies to the next level using Python Yoon Hyup Hwang, Nicholas C. Burtch - audiobook MP3

    Machine Learning and Generative AI for Marketing. Take your data-driven marketing strategies to the next level using Python Yoon Hyup Hwang, Nicholas C. Burtch - audiobook CD

    Autorzy:
    Yoon Hyup Hwang, Nicholas C. Burtch
    Serie wydawnicze:
    Learning
    Wydawnictwo:
    Packt Publishing (Z chęcią przeczytam książkę w języku polskim)
    Ocena:
    Bądź pierwszym, który oceni tę książkę
    Stron:
    482
    Dostępne formaty:
         PDF
         ePub
    In the dynamic world of marketing, the integration of artificial intelligence (AI) and machine learning (ML) is no longer just an advantage—it's a necessity. Moreover, the rise of generative AI (GenAI) helps with the creation of highly personalized, engaging content that resonates with the target audience.
    This book provides a comprehensive toolkit for harnessing the power of GenAI to craft marketing strategies that not only predict customer behaviors but also captivate and convert, leading to improved cost per acquisition, boosted conversion rates, and increased net sales.
    Starting with the basics of Python for data analysis and progressing to sophisticated ML and GenAI models, this book is your comprehensive guide to understanding and applying AI to enhance marketing strategies. Through engaging content & hands-on examples, you'll learn how to harness the capabilities of AI to unlock deep insights into customer behaviors, craft personalized marketing messages, and drive significant business growth. Additionally, you'll explore the ethical implications of AI, ensuring that your marketing strategies are not only effective but also responsible and compliant with current standards
    By the conclusion of this book, you'll be equipped to design, launch, and manage marketing campaigns that are not only successful but also cutting-edge.

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    O autorach książki

    Yoon Hyup Hwang is a seasoned data scientist in the marketing and financial sectors with expertise in predictive modeling, machine learning, statistical analysis, and data engineering. He has 8+ years' experience of building numerous machine learning models and data products using Python and R. He holds an MSE in computer and information technology from the University of Pennsylvania and a BA in economics from the University of Chicago. In his spare time, he enjoys practicing various martial arts, snowboarding, and roasting coffee. Born and raised in Busan, South Korea, he currently works in New York and lives in New Jersey with his artist wife, Sunyoung, and a playful dog, Dali (named after Salvador Dali).
    Nicholas C. Burtch, Ph. D., is a recognized data science researcher and thought leader with over ten years of experience leading complex, data-driven projects. He has an extensive track record of deploying end-to-end machine learning solutions for understanding large-scale structured and unstructured data in industries ranging from finance to scientific research. Nick has published dozens of peer-reviewed research articles that have received thousands of citations and is a U.S. patent holder.

    Zobacz pozostałe książki z serii Learning

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