Wydawnictwo O'Reilly Media - ebooki
Tytuły książek wydawnictwa: O'Reilly Media
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When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational piec-
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(113,40 zł najniższa cena z 30 dni)
160.65 zł
189.00 zł(-15%) -
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How many buyers will an additional dollar of online marketing bring in? Which customers will only buy when given a discount coupon? How do you establish an optimal pricing strategy? The best way to determine how the levers at our disposal affect the business metrics we want to drive is through causal inference.In this book, author Matheus Facure, s
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(161,40 zł najniższa cena z 30 dni)
228.65 zł
269.00 zł(-15%) -
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Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data science algorithms and predictive analytics tools treat customer behavioral data, such as clicks on a website or purchases in a supermarket, the same as any other data. Instead, this practical guide introdu
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(161,40 zł najniższa cena z 30 dni)
228.65 zł
269.00 zł(-15%) -
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Designers and managers hope their products become essential for users—integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn’t accidental: it’s a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science&#
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ebook
(101,40 zł najniższa cena z 30 dni)
143.65 zł
169.00 zł(-15%) -
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p>Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you’ll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you what it takes to gather valuable input from customers, build something they̵
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ebook
(59,94 zł najniższa cena z 30 dni)
84.92 zł
99.90 zł(-15%) -
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On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data.This practical guide shows you h
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(83,40 zł najniższa cena z 30 dni)
118.15 zł
139.00 zł(-15%) -
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If you want to convince your organization to conduct a web performance upgrade, this concise book will strengthen your case. Drawing upon her many years of web performance research, author Tammy Everts uses cases studies and other data to explain how web page speed and availability affect a host of business metrics. You’ll also learn how our
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ebook
(41,94 zł najniższa cena z 30 dni)
59.42 zł
69.90 zł(-15%) -
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How can you create products that successfully find customers? With this practical book, you’ll learn from some of the best product designers in the field, from companies like Facebook and LinkedIn to up-and-coming contenders. You’ll understand how to discover and interpret customer pain, and learn how to use this research to guide your
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ebook
(83,40 zł najniższa cena z 30 dni)
118.15 zł
139.00 zł(-15%) -
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When looking for ways to improve your website, how do you decide which changes to make? And which changes to keep? This concise book shows you how to use Multiarmed Bandit algorithms to measure the real-world value of any modifications you make to your site. Author John Myles White shows you how this powerful class of algorithms can help you boost
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ebook
(38,99 zł najniższa cena z 30 dni)
55.24 zł
64.99 zł(-15%) -
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How do you turn website visitors into customers?Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor
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ebook
(65,40 zł najniższa cena z 30 dni)
92.65 zł
109.00 zł(-15%) -
