Marcus Goncalves, Ph.D., Ed.D, is a Professor of the Practice and Coordinator of the Global Marketing Management program at Boston University MET and an international management consultant with over 30 years of experience in the U.S., Latin America, Europe, the Middle East, and Asia. He regularly lectures on market research methods at the graduate level and is heavily immersed in research in his field. He has several books and peer-reviewed papers published.
Marcus Goncalves
Tytuły autora: Marcus Goncalves dostępne w księgarni Helion
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This book provides a comprehensive guide to market research and analysis, covering essential concepts, techniques, and applications. It is designed for business professionals and students seeking to enhance their market research skills.-
- PDF + ePub pkt
Market Research and Analysis. Mastering Market Research: Advanced Methods, Design, and Data Analysis
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