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Exploring Experience Design. Fusing business, tech, and design to shape customer engagement

(ebook) (audiobook) (audiobook) Książka w języku angielskim
Autor:
Ezra Schwartz
Exploring Experience Design. Fusing business, tech, and design to shape customer engagement Ezra Schwartz - okladka książki

Exploring Experience Design. Fusing business, tech, and design to shape customer engagement Ezra Schwartz - okladka książki

Exploring Experience Design. Fusing business, tech, and design to shape customer engagement Ezra Schwartz - audiobook MP3

Exploring Experience Design. Fusing business, tech, and design to shape customer engagement Ezra Schwartz - audiobook CD

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Stron:
400
Dostępne formaty:
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     ePub
     Mobi

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Do przechowalni

We live in an experience economy in which interaction with products is valued more than owning them. Products are expected to engage and delight in order to form the emotional bonds that forge long-term customer loyalty:

Products need to anticipate our needs and perform tasks for us: refrigerators order food, homes monitor energy, and cars drive autonomously; they track our vitals, sleep, location, finances, interactions, and content use; recognize our biometric signatures, chat with us, understand and motivate us. Beautiful and easy to use, products have to be fully customizable to match our personal preferences.

Accomplishing these feats is easier said than done, but a solution has emerged in the form of Experience design (XD), the unifying approach to fusing business, technology and design around a user-centered philosophy.

This book explores key dimensions of XD: Close collaboration among interdisciplinary teams, rapid iteration and ongoing user validation. We cover the processes, methodologies, tools, techniques and best-practices practitioners use throughout the entire product development life-cycle, as ideas are transformed to into positive experiences which lead to perpetual customer engagement and brand loyalty.

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O autorze książki

Ezra Schwartz is a multidisciplinary design leader with a holistic approach to experience strategy and design. He led projects in diverse settings, from Fortune 50 companies to start-ups in finance, healthcare, aviation, manufacturing, education, research, and other industries, and is the author of two books on prototyping. Throughout his career, Ezra has been devising and refining qualitative and quantitative design methods, advancing rapid interactive prototyping techniques, streamlining iterative design guided by continuous user feedback, advocating for accessible design, and mentoring junior practitioners. Ezra lives in Hyde Park, Chicago, where he draws serenity and often conceives design solutions while running along the shores of the magnificent Lake Michigan.

Packt Publishing - inne książki

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