Mike Loukides - ebooki
Tytuły autora: Mike Loukides dostępne w księgarni Helion
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In the early days of the 20th century, department store magnate JohnWanamaker famously said, "I know that half of my advertising doesn'twork. The problem is that I don't know which half." That remainedbasically true until Google transformed advertising with AdSense basedon new uses of data and analysis. The same might be said about healthcare and i-
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In the past few years, we’ve seen many data products based on predictive modeling. These products range from weather forecasting to recommendation engines like Amazon's. Prediction technology can be interesting and mathematically elegant, but we need to take the next step: going from recommendations to products that can produce optimal strate
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This report examines the important shifts in data products. Drawing from diverse examples, including iTunes, Google's self-driving car, and patient monitoring, author Mike Loukides explores the "disappearance" of data, the power of combining data, and the difference between discovery and recommendation. Looking ahead, the analysis finds the real ch
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