Pomoc Live Chat OD O,OOZŁ
ODBIERZ TWÓJ BONUS :: »
Książki Ebooki Kursy video Audiobooki Promocje Nowości Bestsellery Darmowe ebooki
Pobierz aplikację Bony Podaruj prezent

TOP tytuł w super cenie » 50% taniej

How to Sell to the CIO and CISO. ​An insider's guide to building trust and gaining executive buy-in David J. Gee

Książka w języku angielskim angielski
How to Sell to the CIO and CISO. ​An insider's guide to building trust and gaining executive buy-in David J. Gee - okladka książki

How to Sell to the CIO and CISO. ​An insider's guide to building trust and gaining executive buy-in David J. Gee - okladka książki

How to Sell to the CIO and CISO. ​An insider's guide to building trust and gaining executive buy-in David J. Gee - audiobook MP3

How to Sell to the CIO and CISO. ​An insider's guide to building trust and gaining executive buy-in David J. Gee - audiobook CD

Autor:
David J. Gee
Wydawnictwo:
Packt Publishing (Z chęcią przeczytam książkę w języku polskim)
Ocena:
Bądź pierwszym, który oceni tę książkę
Stron:
548
Dostępne formaty:
     PDF
     ePub

Ebook
152,10 zł 169,00 zł (-10%)
152,10 zł najniższa cena z 30 dni

Dodaj do koszyka Dostępny natychmiast po opłaceniu zakupu lub Kup na prezent Kup 1-kliknięciem

Przenieś na półkę

Do przechowalni

The days of the 'polished pitch' are dead. You can’t just show up with a slick slide deck and expect a CIO or CISO to be impressed. Today’s tech leaders are juggling digital transformation and risk management while trying to cut costs and keep the board happy. They don't have a spare second for a generic sales pitch that doesn't get their reality. To win today, you have to shift your perspective. You need to understand how these leaders actually make decisions, what’s keeping them up at night, and how internal politics can stall even the best ideas.
With insights from a plethora of cross-industry CIOs and CISOs, this book is your guide to seeing the world through the eyes of the C-suite. Taking you through the entire sales journey, from initial contact to walking into the office of the CIO or CISO, from gap analysis to contracting, you will learn what executives look for beyond the demo, how to empower internal champions to fight for you, and how to earn real credibility. You will know how to shift every conversation from feature-talk to outcome-talk, anchoring your value to the metrics that really matter to the board.
​The C-suite sale isn't about pressure, it’s about understanding people and helping them succeed. This book is essential reading for anyone navigating high stakes enterprise technology sales.

Wybrane bestsellery

O autorze książki

David Gee has more than 20 year's experience in Digital CIO roles then CISO for HSBC Asia Pacific. He strives to be “comfortable being uncomfortable”, and this has meant career stretch across Banking, Insurance, Pharmaceuticals, Media and Building Materials. David has also been Partner level consultant with EY and KPMG. His proudest career achievements are developing talent, and David is flattered with the many CIO and CISO that he has nurtured in his various roles to grow and ‘stretch' into C-Suite. David was winner of Australian CIO of the Year 2014, for the successful Transformation of new Core Banking, Online and Mobile Banking systems. He also has a strong fintech background as Board Advisor. A prolific writer he has published over 100 articles for publications including CIO, Computerworld, ITNews and CSO (Cybersecurity) magazines. In 2023 David was recipient of FS ISAC Global Leader Award for his services as Chairman for FS ISAC Strategy Committee.

Packt Publishing - inne książki

Zamknij

Przenieś na półkę
Dodano produkt na półkę
Usunięto produkt z półki
Przeniesiono produkt do archiwum
Przeniesiono produkt do biblioteki
Proszę czekać...
ajax-loader

Zamknij

Wybierz metodę płatności

Ebook
152,10 zł
Dodaj do koszyka
Zamknij Pobierz aplikację mobilną Ebookpoint